Amanda Capel
Filming

& Editing & Editing

With a background in broadcast and motion graphics, my filmmaking brings design and storytelling together.  Storytelling has always been at the heart of what I do, from live broadcast graphics to digital campaigns seen by millions. I love exploring how images, sound, and narrative can bring people closer to an idea, a place, or a moment in history.

My work has taken me from BBC and ITV studios to university campuses and outdoor shoots, where I’ve led teams, mentored emerging creatives, and built in-house production capability. Along the way, I’ve developed a passion for stories that educate and inspire, particularly those that connect audiences with heritage, culture, and discovery.

Whether filming on location or refining a final edit, I’m always searching for the story beneath the surface and the human element that makes an audience feel something real.

The following films were created in collaboration with agency partners and in-house teams.
I led on storyboarding, briefing, and creative direction, ensuring every piece stayed true to the story and the brand vision.

 A flagship recruitment film showcasing campus life and community. 3.2M YouTube views, watched in over 100 countries worldwide.

A cinematic storytelling film that connects international audiences with the BU experience. 2.8M views on YouTube.

 A celebration of achievement and belonging, capturing the emotion of a milestone moment.

A heartfelt film celebrating BU staff and the passion behind their work. I conceived the idea, wrote the treatment and storyboard, and mentored students through filming, lighting, editing, colour grading, and audio mixing. I also designed all motion graphics and titles in After Effects.

Filming on location using the Sony FX3. Directing, managing lighting, sound, and camera to create cinematic, high-quality visuals.

Setting up for an informal interview between student and lecturer — balancing natural light and composition to create a warm, authentic atmosphere.

On location at AFC Bournemouth, directing an interview shoot with the BU Media Team, capturing personal stories in a dynamic setting.

I bring stories to life through every stage of the production process, from early ideas to the final frame.
With a background in broadcast, education, and brand storytelling, I combine creativity, planning, and hands-on production to deliver meaningful, visually rich films.

Concept Development & Storyboarding

Every project begins with understanding the story. I work closely with clients and teams to define key messages, develop concepts, and create detailed storyboards that align with audience goals.

On-Location Filming

Experienced with Sony FX-series cameras and professional lighting, I capture cinematic, authentic footage that reflects both people and place. Whether on campus, in the studio, or outdoors, my focus is always on storytelling through composition and light.

Editing & Post-Production

I edit in Adobe Premiere Pro, shaping footage, sound, and rhythm into a compelling story. Each project is colour graded and audio-mixed for clarity and impact, ensuring a professional, polished finish.

Motion Graphics & Visual Design

Drawing on experience at BBC, ITV, and Sky, I design bespoke titles, infographics, and brand-aligned motion graphics using After Effects. This helps complex ideas become clear and visually engaging.

Digital Optimisation & Audience Reach

I understand the importance of connecting with audiences where they are. I create platform-specific edits, social media teasers, and YouTube-optimised versions to maximise reach and engagement.

Accessibility & Engagement

Every story should be accessible. I provide subtitles and captions as standard, ensuring all audiences can connect with the message.

My work combines storytelling, design, and cinematic production to connect people with ideas, places, and history.

From concept to camera to final edit, I create visual stories that inform, inspire, and endure.

On location at the Duropolis archaeological site, capturing stories that connect people with the past through film and photography.

 Leading a creative ideas workshop with the BU Media Team. Exploring story concepts, audience insights, and new approaches to visual storytelling.

Storyboarding the narrative and translating ideas into visuals that guide filming, tone, and emotion.

Promotional

Photography Photography

I have a wide range of technical skills, such as camera operation, lighting, and editing, as well as artistic vision, including composition and narrative.

With a keen eye for detail and a commitment to artistic expression, I strive to create visuals that resonate and evoke emotion.

For my portfolio of

Portrait and corporate photography

Please contact me and I will send you a pdf.

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