BRANDING
As a passionate branding professional, I bring a diverse range of skills to the table that enables me to create compelling and cohesive brand identities. My expertise spans various mediums, ensuring that every aspect of a brand’s presence is thoughtfully curated and optimized for impact.
BRANDING EXPERIENCE
Design
I have a strong foundation in design principles, allowing me to create visually stunning graphics that resonate with target audiences. My designs are not only aesthetically pleasing but also align with the brand’s ethos and message.
Video Production
I believe in the power of storytelling through video. I craft engaging video content that captures attention and conveys the brand narrative effectively. From concept development to editing, I handle all aspects of video production.
Print Media
In the digital age, print media still plays a crucial role in branding. I create striking print materials—brochures, posters, and business cards—that leave a lasting impression and enhance brand recognition.
Digital Marketing
My skills extend to digital marketing, where I develop strategies that leverage online platforms to promote brands. I focus on creating content that is not only informative but also aligns with the brand’s tone and voice.
Tone of Voice
Establishing a consistent tone of voice is vital for any brand. I work to develop a unique voice that reflects the brand’s personality and resonates with its audience, ensuring that all communications are cohesive and impactful.
Campaign Development
I have experience in designing and executing marketing campaigns that drive engagement and conversions. I analyse market trends and audience insights to create campaigns that capture attention and achieve objectives.
Outdoor Advertising
I understand the importance of outdoor advertising in reaching broader audiences. I design eye-catching billboards and signage that effectively communicate the brand message while standing out in a crowded landscape.
Motion Graphics
I create dynamic motion graphics that bring brands to life. Whether for social media, website content, or advertisements, these visual elements add an engaging layer that enhances storytelling.
Digital Asset Management (DAM) and Brand Asset Management (BAM)
I managed the implementation of a DAM and BAM at Bournemouth University. I researched the requirements of users across the University with the in-house design team and developed the most commonly used design grids for template design. After rolling out the templates, I actively improved work productivity, resulting in a 50% increase in design job completion and an 90% reduction in reliance on freelance support. The average job turnaround time was reduced from 14 days to 7 days.
Through my varied skill set, I aim to build strong, memorable brands that connect with their audiences on multiple levels. My approach is always strategic, creative, and focused on achieving results that elevate the brand experience.
BOURNEMOUTH UNIVERSITY
DEGREES OF DIFFERENCE CAMPAIGN
The university’s marketing strategy for student recruitment revolves around an 18-month selling cycle designed to engage prospective students at key stages through strategic messaging.
During my time at Bournemouth University, I led the Creative Services department and collaborated with colleagues across the university to develop and implement the “Degrees of Difference” campaign. This initiative showcased the unique aspects of the Bournemouth experience that differentiate it from competitors, highlighting the university’s commitment to exceptional education that fosters both career opportunities and personal growth.
The campaign emphasised the quality of teaching, promising career prospects, a vibrant community, diverse activities, and the stunning beach—all contributing to a rich student experience.
Ultimately, this campaign resonates emotionally with potential students, communicating that studying at Bournemouth is more than just education; it’s a remarkable journey that sets them apart.
OPEN TECHNOLOGIES LTD
This was a commission to design the logo for a company which innovates in software, hardware and realtime engineering. The client envisioned a unique and abstract representation of a circuit board, all captured within a dynamic and eye-catching 3D design.
To bring this concept to life, the logo was utilised Cinema 4D to build and animate the logo, creating a visually engaging piece that truly embodies the company’s forward-thinking approach.
BBC ARABIC US ELECTION SPECIAL
Working as part of a team across the creative department on the BBC London News, I created engaging graphics for a temporary TV studio in Washington, USA. Our efforts were centered around the 2016 American Election and its profound impact on the Arab American community.
I designed eye-catching background banners that aligned with the BBC Arabic Interactive branding, ensuring a vibrant backdrop that encapsulated the energy of the ongoing debates and the significance of the location.
Collaboration was key in this project as I liaised with a dedicated American printer, alongside a journalist and director based in the USA.
I tackled challenges, such as coordinating across time zones and managing tight deadlines, to ensure the timely printing and delivery of our banners to the TV studio.
This project not only brought our creative vision to life but also highlighted the importance of assessing the election outcomes for the Arabic American population.
LANGUAGE CLASS
A project for a local language school that offers nine diverse classes. My design approach not only embodies the essence of language learning but also resonates with students and educators alike.
The key to effective language acquisition lies in communication. That’s why the logo design captures the rhythm of listening and speaking, essential elements in the learning process. By integrating visual elements that symbolize interaction and engagement, I ensured that the brand stands out in a competitive market.
DIFFERENT PRINT FINISHES
I am experienced in all print formats and finishes, the following wedding invitations showcase the finishes of foiling, spot varnish, and die cut. The result is beautiful, custom wedding invitations, elegant place cards, stylish menus, and heartfelt thank you cards, all tailored to reflect that every detail matters.
Stunning designs that set the tone for the celebration.
Personal touches for the guests to feel truly welcomed.
Menus have chic layouts that showcase the culinary choices of the special day.
My creative solutions add a touch of elegance to each wedding.
