About

ME

I’m a multidisciplinary designer and motion artist working across broadcast, brand, film, and digital. With years of experience in live and pre-recorded television, I’m used to delivering clear, confident creative work in high-pressure environments, both in the UK and internationally.

Alongside hands-on design and motion, I regularly work in lead and management roles, guiding creative direction, shaping workflows, and supporting teams to deliver strong, consistent output under tight deadlines. I’m naturally curious and energised by new tools, software and ways of working, and I love collaborative brainstorming that brings ideas out of everyone in the room.

MOTION

DESIGN

BRAND

Working on live TV programmes, with last minute editorial changes.

Directing film and photoshoots to get the right lighting and shot to tell the story.

Mentoring and training staff on location.

Storytelling from concept to finished collateral.

Broadcast, Brand & Leadership Experience

I’ve contributed to the visual style and brand identity of programmes across news, politics, sport, and current affairs. I’ve worked closely with producers, editors, journalists, and senior stakeholders, often leading creative delivery from concept through to transmission.

In recent roles, I’ve acted as a creative lead, overseeing motion, design, filming, and post-production workflows. This includes mentoring designers, managing priorities in fast-moving environments, and ensuring creative decisions align with editorial, brand, and technical requirements.

How I Work

I lead with clarity, collaboration, and calm — particularly in high-pressure environments. I’m comfortable making creative decisions, guiding teams, and balancing editorial, brand, and technical needs while still being hands-on where required.

Whether working as a creative lead, manager, or senior designer within a team, I focus on enabling others to do their best work while maintaining high creative standards and efficient delivery.

What I Can Do

Creative direction & design leadership
Motion graphics & animation
Filming & editing
TV graphics & studio workflows
Brand identity & visual systems
Digital design & campaign assets
Print design
Concept development & visual storytelling
Ideas & Brainstorming

Software Skills

I am proficient in both Apple Mac and PC, with over two decades of experience in the Creative Adobe Suite. My skills include:

After Effects
Cinema 4D
Substance 3D
Premiere Pro
Illustrator
Audition
Photoshop
InDesign
Animate
Microsoft Office
PowerPoint
Excel
AI tools (exploring & training) – practical application for motion, design workflows, concept development, and efficiency

Personal

Artwork

Art has always been at the heart of my work. Alongside design and motion, I explore ideas through drawing, painting, and mixed media, often inspired by nature, light, and texture. My personal artwork includes pen and ink drawings, portraits, and landscapes, created using materials such as watercolour, acrylics, ink, and oil pastels. I enjoy allowing each medium to influence the outcome, embracing process as part of the final piece.

MY WORK

What I can do

I am deeply passionate about everything I do and will put my heart and sole into giving you the best solution for your project. Here are some examples:

Filiming

on location

Titanic 100

3D graphics

Healthcare Heroes

Campaign

BBC Web Explainer

Print design

I have used Amanda Capel for many years for a variety of projects. She has successfully created branding for several companies, created different types of exhibition graphics and countless other design projects. Amanda works seamlessly across print, digital and video media. Her work is quality, each and every time. She delivers reliably to deadlines and are able to translate my brief into a diverse range of styles that reach a high standard. Amanda is always my preferred, go to designer as I have experienced great results each time.

Tina Southgate

CEO

CONTACT

Amanda Capel Multidisciplinary Designer and Motion Artist

If you’re looking for a creative lead, senior designer, or manager with deep broadcast experience and a broad multidisciplinary skillset, I’d love to talk.

CONTACT NOW